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      CommentAuthorJohnRiv
    • CommentTimeNov 27th 2006
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    I received an email from a college textbook publisher asking permission to use 2 screenshots of a website I made. They'd be used as part of a case study in the first edition of an upcoming textbook and the publisher is requesting "non-exclusive reprint rights for use in this edition and all subsequent editions."

    They said I can quote them a fee for using the screenshots if I give them permission to use them. Does anyone have an idea of what I should charge them? I don't expect to make a lot of money from this, but I don't want to quote them too low when I could be receiving more, and I also don't want to quote too high and have them not use the screenshots.
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      CommentAuthormringlein
    • CommentTimeNov 27th 2006 edited
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    Wow, very cool that they want to print your work. Is this going to be one of those "what not do to" books? HA HA, kidding. I have no idea and would be very curious of the responses.

    I'd suggest maybe quoting them the same price you would for selling a design concept to a client. I typically give my clients full exclusivity rights (the right to do anything and everything with the work upon receipt of final payment). Isn't this sort of the same thing? You still own the work, but you are giving this publisher the right to use it when and how often as they please. Just my two-cents.
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    In my best Dr. Evil voice: One-Million Dollars!

    Since your website is being used as part of a case study, do you know if you will be getting any attribution--that way you'll be getting exposure and potential work.

    I think that the payment also depends on the publisher and how many copies of the book are going to be printed. If it's a small publishing house making a few dozen copies I don't think you'll want to ask much.

    Either way - congratulations.
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      CommentAuthorJohnRiv
    • CommentTimeNov 27th 2006
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    Thanks for your suggestions so far.

    I don't know for sure if they'll be giving me any attribution, but I'm assuming they will at least mention the website URL in the book so readers can view it. The site is hosted at my domain so people can easily determine I made the site.

    They did also mention the first printing will be 6,000 copies and they're selling the book for $42, which comes out to $252,000 in sales if the first printing sells out. The book is 688 pages long, so they could potentially have hundreds of images to purchase, and there are a lot of costs involved with publishing a book, so I'm thinking the price of a design concept may be too high. Perhaps I should approach the screenshots as stock photos... somewhere between $50 to $300 per image?
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      CommentAuthormringlein
    • CommentTimeNov 27th 2006
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    Good point! It is pretty cool to have any of your worked showcased in any fashion; so I suppose anything you get in terms of monetary payment is just a plus, no reason to be to greedy.

    Definitely get at least a free copy of the book!
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      CommentAuthorJohnRiv
    • CommentTimeNov 29th 2006
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    For those interested, I ended up using the Stock Photo Price Calculator at PhotographersIndex.com, which gave me a range of $150-$300 for a spot-size stock photo in a textbook with a press run of 10,000 or less.

    Since I was more concerned with ensuring the screenshots would be included in the book than making money, I quoted them at $150/screenshot. They replied back within 10 minutes saying they accepted... so I guess I priced them too low. Oh well. If anyone else ever finds themself in this situation, shoot for a higher price and let us know how you make out :)
    • CommentAuthorwakazashi
    • CommentTimeDec 1st 2006
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    According to my wife the writer, you got a good deal. As long as a screenshot of a website is used for a text book or training materials, it falls under fair use. She has published one book on eBay (and is working on another). She is pulling shots on eBay and Paypal as well as some other auction management sites.

    As long as a screenshot is used for a factual training, and is properly credited, they don't have to pay you.

    That said, some publishers (especially smaller ones) are uncomfortable with using any screenshots if a company says no to the writer. Larger publishers don't care if their writers use screenshots (when accredited), as they follow the fair use guidelines and figure that their large size and impressive legal departments would swat down anyone who says 'boo'.

    Way to go!
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