In the part I, I had discussed briefly about how most of the small businesses go about selecting a product, whereas a successful small businessmen would be careful and would evaluate the product based on various aspects listed below before making a choice.
I will relist all the important factors, which one should consider before buying an ecommerce product (www.ritecart.co.uk) or software for their company.
1. Ease of configuration
2. Ability to Scale
3. Useful latest features
4. Available marketing tools with the product
5. Ability to analyze data (analytics, not only google analytics!!)
6. Reports
7. Integration (with other modules, Like epos with near realtime online/offline synchronization of data and other packaged application )
8. Customer Service
9. Technical Support
10. Technical Implementation Aspects
11. Build vs Buy
Ease of Configuration-
It is very important that the product is configurable and suited for one’s current needs and future needs, Like some of the things one may want to determine that how easy it is to